SAD LOVE QUOTES: Tech-savvy women 'prefer to surf the internet than have sex'

Friday, July 22, 2011

Tech-savvy women 'prefer to surf the internet than have sex'

Last updated at 10:50 AM on 22nd July 2011

It will come as a bitter disappointment to men, but women would rather surf the internet than have sex.

Researchers asked men and women to look at a list of everyday activities and then choose the three things that they could not live without for a month.

Both men and women selected the internet and sleep as absolutely necessary to get by, but disagreed on the third essential.

While men chose sex, women instead opted for showers.

Loving it: Women view the internet, sleep and showering as more essential than sex

The study, carried out by Women at NBCU, supplies growing evidence that women are starting to outpace men when it comes to technology, traditionally a male interest.

Men and women aged between 18 and 54 and from across the U.S. filled in a questionnaire probing their technology habits.

Researchers found that 54 per cent of women own a smartphone, compared to just 46 per cent of men.

Of smartphone owners, women are also more likely to own a gaming app - 75 per cent compared to 67 per cent of men.

Furthermore, 44 per cent of women own a Nintendo Wii gaming device, versus 41 per cent of men.

Growing female confidence was also shown when 75 per cent of women disagreed with the statement 'men are more comfortable with tech than women'.

Melissa Lavigne-Delville, of Women at NBCU, said: 'Three-quarters of the female population is online and their increasingly passionate and widespread consumption of digital is shaping this ever-evolving space.

'As this growing number of digitally-dependent women alters the landscape in unexpected ways, marketers need to react in real-time - super-serving her with highly curated and relevant content, products and information.'

Women at NBCUniversal was founded three years ago to offer marketing and research assistance to advertisers trying to connect with female consumers.